News Keywords Metatag - Google's Latest Ranking Signal

It comes as a total surprise that Google has introduced a new "keywords metatag" to be used as a ranking signal when featuring the latest News items in its search results. Surprising, mainly because Google has already dismissed or downplayed the regular metatag and Google's spokesperson Matt Cutts is on record as saying: "You shouldn't spend time on the meta keywords tag. We don't use it."

This new metatag is even more surprising when you consider Google has blasted the practice of "keyword stuffing" with its Penguin Updates in recent months. Links and content which are too "keyword" focused have virtually disappeared from Google's Index. Sites which have used SEO to "over optimized" their content have received the same fate.

So what's up with this news_keywords metatag which will let publishers give the specific keywords for a news article. The tag will be like:

<* meta name="news_keywords" content="Emmys 2012, Homeland, Modern Family, Jimmy Kimmel, tv, tv shows" *> (Please remove the *'s in your actual HTML code.)

You can use up to ten phrases for each article and each phrase should be separated with a comma, Google says each keyword will be given equal value.

Now Google is asking you to classify or help it understand your news stories. It is intended to be a helpful tool to better gather and quickly present relevant news items to its users. But is this new tag the best option for Google?

Obviously, Google from past experiences, must know this kind of tag is open to abuse. Keep in mind, although this is a News-Related tag, alert webmasters will already know Google news items often appear in general Google search results.

That's why they already have quality guidelines in place to handle this kind of content. Google News is strictly for informational material directed at current events, important happenings, timely reports... other articles such as How-to, advice columns, general weather forecasts, stock data... will not be displayed.

In its News guidelines, Google also reminds us that Google News is NOT for promotional or marketing material and won't send its users to sites created solely to promote a product or organization. Google wants unique quality articles written by experts in the field and won't accept any aggregated content. News sites should have proper author biographies with clear contact information displayed for its users. Correct spelling and grammar should be used at all times as this provides for a much better user experience.

Google also reminds us this "news_metatag" is only one ranking signal of many it uses to rank content/sites on the web. Webmasters, journalists and news organizations should take advantage of this new tool, but given Google's recent crackdown on keyword stuffing, it definitely should come with a "use with caution" warning for anyone who would try to "misuse" this new metatag.

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The Right Way to Do SEO

Professional SEO techniques are one of the issues with most SEO companies giving out advise is that they would tell you time and again to pull down your whole site and re-do the whole thing from scratch. And this can be such a drastic step to take for any venture or company with a lions share presence online. Yes, we do understand that there are benefits using SEO when designing the website, but then you could use tune-ups and tweaks for your site which would make the website easy to use and very user friendly for the lay man as well. But don't expect to be on the top of the ranking chart overnight, however, your web presence over time would take it all the way up. Your page should have a meaningful name

Its all in the name, and when you have pages that have file names that are descriptive, search engines can follow them easily. The CMS would allow you to get them configured in the main settings automatically.

1. Your website should have optimal loading speed

Experts from SEO service providers opine that the speed of the site would be very important criteria which would affect the ranking of the page. And the best way to make the site run quick would be by the use of the right image types, for example, you should use photos of.JPEG types and graphics that have.PNG. This is because the size of the file is small and you wouldn't have to compromise on the quality as well.

2. There should be inbound links on your website

Yahoo!, Google, Ask and even Bing wouldn't say what and how to get the rankings up for your website. But it takes no genius to know that the best quality would have the best incoming links as well. Hence your sites mentioning on social media platforms such as Twitter with your email signature would be a must. Plus have your friends spread the word of your site on their blogs too, it helps spread the wings.

3. Use Google Analytics

This is just more than a tool that would read logs, it helps with goal setting, conversion tracking, helps you to see the exit and the entry pages and also keeps a catalogue of keywords that you can use. And in a fortnight it would work its magic making your website run like crazy and your mind with plenty of ideas too.

4. You should have popular pages displayed on the side-bar

With the help of Google Analytics which measures the traffic flow to your site, and that comes with your account online, it would be easy for you to check the pages which bring in the most attention from online customers. To bring more customers, you have to give them what they want, and using WordPress online would help you loads.

5. Signposts are a must

This is another tweak by the analysts and this would help you figure out where your users are heading too. This tool also would show the path to the users easily, for example if they are looking for a contact form or maybe a certain image, with the help of signposts they would find it soon on your website. This should be added to the main navigation page and as close to the content's top as possible. When your customers find it easily, the search engines would have no trouble searching for the same.

6. Have an impressive landing page

Your website should have a wonderful landing page, which should have a lovely logo, NO, don't do that. Remember, the landing page would be an assurance to the search engines that your site is better than the rest and hence would bring a truckload of users searching for something which only you would be able to give.

7. "Alt" text near images should be added

Pictures and photos cannot be searched by search engines; hence the description for the same has to be done by you. This is important so that your site is able to make it through as a well known HTML page. And you should be sure that all images are small but they should have an accurate "alt" text. And the images should have a title too, with links and a small description to each of them as well.

8. Use the help of ditch flash navigation

You can these days index Shockwave Flash content, but it would be best to make it easy for the search engine spiders to find the links on your site which customers are looking for. Hence use abundantly as many plain texts as possible.

9. Your site should be hyper textual

The search engine spiders would be able to check the relevance within the site with the help of internal references that match the website's content. This would be easier if there are links added to the entries in the body of the WebPages, for example you can use "click here" at the end of the blog post. And this would make the ranking higher and the experience of navigating around a fun thing to do.

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The Benefits of Responsive Web Design

Responsive Web Design. I thought all web responds. No this is quite a different story, in fact a much more important story than website flash and sizzle. Responsive web design is actually and truly just plain magic. At least it seems so to designers in the coding world. But in actuality it's a wonderful gift given to us by the guru, Ethan Marcotte. It is the new method of being able to view your site just about on any screen at any size on any device. How is this possible you say... keep on reading.

Essentially responsive web design is this. It is the ability, through proper coding, to allow your site to resize itself to accommodate the changing landscape of browser. How do you view a website on a 21" desktop screen and still view it with some sort of semblance on an iPhone screen? Well you design the site to shrink. Not by any unruly scale, but only to the needs of the device or apparatus itself that the site is being viewed on.

Believe it or not, small screens and mobile devices are not the only issue addressed by this new web design philosophy. Just as much as screens are getting smaller, so are they growing. Now that televisions and computer monitors are reaching the 30" to 90" range, it is hard for site designers to not take advantage of this increase in acreage. By designing your sites in a manner that adjust to screen size, it allows you to utilize the space for more content, better design appeal, and even reduce the need for mile long scrolling. Imagine your entire home page on a 30" monitor and all the content fits in the screen at once. Sounds awesome to me!

Okay so enough of the puff piece, what are some techy details to the idea. Well for starters, it's built on fluid grids, otherwise spoken of as a liquid layout. This type of layout grows and shrinks with the screen resolution. They are not built on rigid pixels and therefore all the site elements squeeze to accommodate the screen in relation to each other. So essentially a 960px wide site can shrink down to 300px wide easily fitting on a mobile device without losing it readability.

There are a number of other design implementations that make up the remainder of this design style, and in the web design world, this is the cream of the crop. A combination of proper coding and CSS3 queries can make it even easier to allow your site to be more flexible and in turn, appeal to that mobile SEO that everyone is talking about so much these days. It also allows you to gather the nominal data you want from your visitors. If this new style intrigues you, do the research, you won't be disappointed.

Brought to you by your SEO Experts, Expert Internet Marketing Services Paving the way in Web Design, SEO, Facebook & YouTube Optimization, & Total Site Development http://expertinternetmarketingservice.com/

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Successful Website Promotion on Google Using Latest SEO Tools

There are a lot of reasons why business companies should look more into hiring SEO consultants to generate better traffic by improving their website popularity. Search engine rankings are difficult to come by without sensible approach to connecting to your end user. Understanding the intricacies of search engine functioning requires the knowledge offered by people with specific skills who will be able to take your website to the new heights of company success.

In most cases, the marketing experts will charge their clients or the individuals seeking their AMP or SEO improved, a certain fee to work on promoting and enhancing their company or personal website. The work of SEO web consultants can be backtracked by seeing considerable improvements in the performance and popularity of your online business, and based on comparison of previous and existing rates and seeing real results by moving toward top search engine listings. All promotion projects that exist on the web have certain steps to take in order to attract a fair amount of new clients to the website undergoing this market strategy change. Sometimes, based on search optimization results companies will evaluate their existing customer base and website capabilities or expand their market to new areas or even worldwide, which has been shown in some stories of successful optimization campaigns.

Any ongoing SEO or AMP campaign for any company starts with evaluation and redesigning the keyword research mechanism. Keywords are unique and a main part of target search for businesses entering SEO marketing project agreements. These keywords are the real essence and power behind bringing more leads and therefore more new clients to your existing online resources. Outstanding internet marketing professionals are a rare find when you have to deal with so many offers mushrooming in the past several years. In order to find and hire a very competitive AMP marketing advisor you have to have basic understanding of concepts and mechanisms driving SEO these days and be able to distinguish between hard working experts and certain companies which are trying to take advantage of you with questionable services. The company you own and are trying to promote in the online media can have very specific requirements and features that make online existence a very complicated and fine-tuned process. Just to give you an example, if your line of trade is very general, say internet commerce of some well-known products, you might want to explore all of the niche marketing options or geographic locations to target your client base using optimization tools that will best suit this type of limitation.

The well-known process of link-baiting encompasses creating website content that attracts backlinks in a natural way. User articles and blog postings regarding the company are the most common ways to make use of links as they are introduced by the writing. After downloading and adding these links to the site's content, clients can take full advantage of sharing their information that is related to their line of service.

Depending on the particular nature of your services, all updates and new postings on the business site with all kinds of announcements can be shared with Google users and create relevant feedback from them back to your website.

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Alexa Ranking Unplugged: It's Advantages, Disadvantages, Tips and Spider Competitor Analysis

Today a lot of business have taken up online marketing, with an aim to improve their conversion rate. And that's why there is so much importance given to search engines. Many look at Google to get their business to success and many also look at the Alexa Ranking System.

Alexa has been in business since 1996 as an ISP - Internet Service Provider. Later they came up with a term called the Alexa Ranking System. The Alexa Ranking System is been used by millions of webmasters to find out the rank of their website when compared to all the other websites over the Internet. This ranking system gives them a check on the number of visitors who came to their website which is been recorded by Alexa.

The algorithm on which it works is it records the amount of traffic from users. The users have to install the Alexa Toolbar, and this information is captured over a period of 3 months. There are 2 parameters that are taken into consideration that is "Page View" and "Reach" to measure the traffic. A page view refers to the number of times a webpage is viewed by an Alexa user. Reach refers to the number of Alexa users that visit a particular website in a day.

The first step involved in the ranking process is to calculate the number of page views and reach of all the websites that are available over the World Wide Web on a daily basis. The second step involves calculating the rank which is a geometric mean of page views and reach, which is averaged over a period of 3 months.

All one needs to do is to go to Alexa and download the Alexa Toolbar. The toolbar will display the rank of the website that you visit. It also shows the websites that have been surfed by web surfers that are linked to the website that you have visited. The Alexa Toolbar now sends all this browsing data to its central server and also the IP address is recorded. Now all the users that have installed the Alexa Toolbar, their data is collected and sent to the server on a daily basis.

Hence, the more number of visitors a website has the Alexa Rank would be good, meaning the rank would be towards one. The lesser the number, the better is your Alexa Rank.

Advantages of Alexa Ranking

It can be used as a competitive intelligence tool Advertisers and webmasters can see the marketing potential of your website, because better the Alexa Rank, the higher will they be willing to pay for placing their advertisements on your website Various pages within a domain and also sub-domains are ranked the same

Disadvantages of Alexa Ranking

It depends on the Alexa Toolbar All the users of the World Wide Web might not have installed the Alexa Toolbar As the sample size is small [depending on who all has installed the Alexa Toolbar], there could be a lot of sites who get a lot of traffic but are still not ranked Various pages within a domain and also sub-domains are not ranked separately The Alexa Toolbar can only be installed over Internet Explorer and Mozilla FireFox While ranking a website SEO factors like backlinks is not taken into consideration The Alexa Ranking System can be gamed

Tips to improve your Alexa Ranking

Install the Alexa Toolbar on your browser Encourage your visitors, colleagues and clients to install the toolbar and also rate your Alexa website profile Make use of Alexa redirects to your website Make use of Alexa auto-surfs Install the Alexa code on your website Write articles on Alexa and put them on your website Ensure that your website is listed on all the search engines SEO: What You Should Expect From Your Chosen Company   IP Subnetting for Your Convenience   5 Theories To Why Your SEO Strategy Fails   SEO Back Links or Unique Content? The Importance of a Balanced Approach   5 Ways To Tell Your Online Reputation Is In Trouble!   Why Keywords Are Essential to SEO   

Web Design and Marketing Schools

There are many web design and marketing schools today to facilitate the learning of web and marketing. There are brick-and-mortar schools as well as online institutes in these growing popular learning areas.

The progressive technology today has encouraged many learning institutes of all sizes to offer web design courses that would develop great websites for commercial and non-commercial purposes.

Website development

Web design is now considered a creative tool which is rampantly available at many schools that offer Information Technology courses. These technology schools offer a wide range of technology courses such as programming, basic computing, information technology and web designs. These institutes of learning are not only available at college levels today but also at high schools and primary levels of learning.

The growing popularity of technology in almost all aspects of life creates the right environment for web based designs and sites to be taught, learned and applied. Children at young ages are exposed to the wide and powerful capabilities of web tools for an excellent website. They are able to pick up the designing skills easily with the availability of the right tools and expertise in the market and society.

Availability of experts

Today, there are a growing number of industry experts in web design and marketing from an increasing pool of talented web designers, public relations specialists, intense researchers, creative marketers and professional event planners who can contribute to the learning and application of web and marketing.

These experts have the knowledge, skills and experience to identify what works and what does not. Eager entrepreneurs can be well equipped with the right tools and resources to short cut their learning curves in setting up a successful and vibrant business venture without making all the possible errors and mistakes in sustaining a business venture.

Progression

The wide range of helps in web design and marketing in the market today enables the enterprising business owners to make progressive developments in their business ventures especially when it is an online business venture.

As more and more technological features become available to consumers who become enterprising business owners, there would be a healthy progression of business development through additional web design features that would showcase the website business more clearly and effective. Marketing efforts are less physical and weary with the assistance of better technology. The progressive technology automatically entices web business owners to the latest marketing tools to lure web consumers to their sites for greater sales and profit.

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