Professional SEO techniques are one of the issues with most SEO companies giving out advise is that they would tell you time and again to pull down your whole site and re-do the whole thing from scratch. And this can be such a drastic step to take for any venture or company with a lions share presence online. Yes, we do understand that there are benefits using SEO when designing the website, but then you could use tune-ups and tweaks for your site which would make the website easy to use and very user friendly for the lay man as well. But don't expect to be on the top of the ranking chart overnight, however, your web presence over time would take it all the way up. Your page should have a meaningful name
Its all in the name, and when you have pages that have file names that are descriptive, search engines can follow them easily. The CMS would allow you to get them configured in the main settings automatically.
1. Your website should have optimal loading speed
Experts from SEO service providers opine that the speed of the site would be very important criteria which would affect the ranking of the page. And the best way to make the site run quick would be by the use of the right image types, for example, you should use photos of.JPEG types and graphics that have.PNG. This is because the size of the file is small and you wouldn't have to compromise on the quality as well.
2. There should be inbound links on your website
Yahoo!, Google, Ask and even Bing wouldn't say what and how to get the rankings up for your website. But it takes no genius to know that the best quality would have the best incoming links as well. Hence your sites mentioning on social media platforms such as Twitter with your email signature would be a must. Plus have your friends spread the word of your site on their blogs too, it helps spread the wings.
3. Use Google Analytics
This is just more than a tool that would read logs, it helps with goal setting, conversion tracking, helps you to see the exit and the entry pages and also keeps a catalogue of keywords that you can use. And in a fortnight it would work its magic making your website run like crazy and your mind with plenty of ideas too.
4. You should have popular pages displayed on the side-bar
With the help of Google Analytics which measures the traffic flow to your site, and that comes with your account online, it would be easy for you to check the pages which bring in the most attention from online customers. To bring more customers, you have to give them what they want, and using WordPress online would help you loads.
5. Signposts are a must
This is another tweak by the analysts and this would help you figure out where your users are heading too. This tool also would show the path to the users easily, for example if they are looking for a contact form or maybe a certain image, with the help of signposts they would find it soon on your website. This should be added to the main navigation page and as close to the content's top as possible. When your customers find it easily, the search engines would have no trouble searching for the same.
6. Have an impressive landing page
Your website should have a wonderful landing page, which should have a lovely logo, NO, don't do that. Remember, the landing page would be an assurance to the search engines that your site is better than the rest and hence would bring a truckload of users searching for something which only you would be able to give.
7. "Alt" text near images should be added
Pictures and photos cannot be searched by search engines; hence the description for the same has to be done by you. This is important so that your site is able to make it through as a well known HTML page. And you should be sure that all images are small but they should have an accurate "alt" text. And the images should have a title too, with links and a small description to each of them as well.
8. Use the help of ditch flash navigation
You can these days index Shockwave Flash content, but it would be best to make it easy for the search engine spiders to find the links on your site which customers are looking for. Hence use abundantly as many plain texts as possible.
9. Your site should be hyper textual
The search engine spiders would be able to check the relevance within the site with the help of internal references that match the website's content. This would be easier if there are links added to the entries in the body of the WebPages, for example you can use "click here" at the end of the blog post. And this would make the ranking higher and the experience of navigating around a fun thing to do.
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