A great-looking website will still be worth nothing if it does not have a high search ranking in Google. For SEO practitioners, getting the highest Google ranking possible is their holy grail. There are lots of techniques to get this done, from the perfectly accepted to downright unethical. Those who employ unethical techniques may get the rush of traffic they get in the beginning, but the run the risk of getting banned by Google if their shenanigans are discovered. To be on the safe side, use only white hat SEO in improving your website's ranking chances.
The rules change constantly because Google always make changes in its algorithm, but here are some of the tried and tested ways you can use for your website:
Always Make Quality Content
Content is still king as far as Google is concerned and it is always on the lookout for websites that publish high volumes of content that has low quality. Given this fact, it is better to have lesser but high quality content. So if you have a blog, make sure to churn out quality articles with just the right amount of keywords in them. In case you haven't heard, keyword stuffing is already a no-no.
Quality Links
As it does with content, Google is also very particular with the quality of the incoming links that a website generates. This should come naturally given their preference for content quality. This means you no longer need to publish bulk amount of articles that contain unremarkable content. Place your efforts in making a handful of articles and incoming links that have high quality. Instead of making more copies for article directories, you should focus more on doing press releases. PRs can bring in quality incoming links and can be prove beneficial for your website especially if the articles get published in major publications or by well-known journalists.
You should focus on high quality websites in order to get high quality links. A great way to get quality incoming links is to do guest postings. A neat technique you can try is wrapping links in significant keywords.
Using Google Places
If you are using your website for business purposes, using Google Places can prove beneficial for your rankings. All you need to do is provide basic information regarding your business, such as address, contact numbers, nature of business, working hours etc. It would help if you also add photos of your store or operation.
Use Wordpress as Blogging Platform
If you are still in the process of creating your website, then you better sign up with Wordpress. It is considered as the most SEO-friendly platform, with lots of customization options for better optimization.
The ones mentioned above are enough to get you started but to improve the chances of your website in terms of ranking, it's best to do more research for more techniques that you can use. You may find a technique or two that can prove beneficial for your website in the long run.
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