Responsive Web Design. I thought all web responds. No this is quite a different story, in fact a much more important story than website flash and sizzle. Responsive web design is actually and truly just plain magic. At least it seems so to designers in the coding world. But in actuality it's a wonderful gift given to us by the guru, Ethan Marcotte. It is the new method of being able to view your site just about on any screen at any size on any device. How is this possible you say... keep on reading.
Essentially responsive web design is this. It is the ability, through proper coding, to allow your site to resize itself to accommodate the changing landscape of browser. How do you view a website on a 21" desktop screen and still view it with some sort of semblance on an iPhone screen? Well you design the site to shrink. Not by any unruly scale, but only to the needs of the device or apparatus itself that the site is being viewed on.
Believe it or not, small screens and mobile devices are not the only issue addressed by this new web design philosophy. Just as much as screens are getting smaller, so are they growing. Now that televisions and computer monitors are reaching the 30" to 90" range, it is hard for site designers to not take advantage of this increase in acreage. By designing your sites in a manner that adjust to screen size, it allows you to utilize the space for more content, better design appeal, and even reduce the need for mile long scrolling. Imagine your entire home page on a 30" monitor and all the content fits in the screen at once. Sounds awesome to me!
Okay so enough of the puff piece, what are some techy details to the idea. Well for starters, it's built on fluid grids, otherwise spoken of as a liquid layout. This type of layout grows and shrinks with the screen resolution. They are not built on rigid pixels and therefore all the site elements squeeze to accommodate the screen in relation to each other. So essentially a 960px wide site can shrink down to 300px wide easily fitting on a mobile device without losing it readability.
There are a number of other design implementations that make up the remainder of this design style, and in the web design world, this is the cream of the crop. A combination of proper coding and CSS3 queries can make it even easier to allow your site to be more flexible and in turn, appeal to that mobile SEO that everyone is talking about so much these days. It also allows you to gather the nominal data you want from your visitors. If this new style intrigues you, do the research, you won't be disappointed.
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